La Cieca congratulates the marketing department of the heretofore flailing New York City Opera, who seem finally to have hit upon a strategy that will get a response from the company’s understandably confused subscribers.

The latest appeal, after the jump.

“Give us the money or your exciting 2011-2012 season will die.”

La Cieca

James Jorden (who wrote under the names "La Cieca" and "Our Own JJ") was the founder and editor of parterre box. During his 20 year career as an opera critic he wrote for the New York Times, Opera, Gay City News, Opera Now, Musical America and the New York Post. He also raised his voice in punditry on National Public Radio. From time to time he directed opera, including three unsuccessful productions of Don Giovanni. He also contributed a regular column on opera for the New York Observer. James died in October 2023.

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