With over 200,000 pageviews per month,  Parterre Box is “the most essential blog in opera” (so says The New York Times). It’s the opera lover’s first stop for online opera gossip, news, reviews, and multimedia.

Your message will reach a loyal fanbase of parterre.com: mature, affluent, well-educated, motivated attendees of live performing arts events.

Parterre Box we offer both banner ads, sponsored content, and promotional integration. Display advertising spaces are optimized for desktop and mobile display. Discounts offered for first-time advertisers and 501(c)(3) / non-profit institutions.

Email [email protected] to enquire.

Display ads are available in the following sizes:

Billboard (970X250) Maximum impact at top of all pages across the site $9 CPM or $1,600 per month Includes a 320×100 placement on all mobile pages.
Skyscraper (300X600) Prominent placement across both desktop and mobile sites. $8 CPM or $1,200 per month.
Leaderboard (728X90) The familiar classic banner ad at top of all pages across the site $7 CPM or $1,400 per month
Box (300X250) Economical placement across both desktop and mobile sites. $6 CPM or $1,000 per month.
Sponsored Content is your advertising, formatted to have the look and feel of parterre box’s editorial content. We offer two packages: an inline slot as shown and described on the rate table. That would contain your image, headline, short summary, and merely link out to whatever clickthrough URL you’d like. It’s a simple, flat rate: $1k for up to a month, Flat rate: $1k for up to a month or… a premium sponsored post. This is a full post that looks and operates 100% like a normal Parterre Box post. It can feature text/copy and images provided by your team, all manner of links and/or CTAs, lead form embeds, videos. The sky’s the limit. With the premium option, you also get the inline slot visibility on every page. But the slot clicks also through to your full post. Flat rate: $2k for up to a month
Email gets you into the inboxes of our highly engaged audience via our weekly email blasts. Our emails can accommodate your display ads and/or sponsored message. Contact us for details.

The “monthly” rates you see above are approximations for a common scenario of purchasing 200k impressions in a month. But don’t be scared off by ‘em. We operate on a CPM basis, which means that you can buy as many impressions as works for your budget and choose a time period over which those impressions will be distributed.

For example:

• Our “Leaderboard” ad space has a rate of $7 CPM. That is: for every thousand times the ad is displayed, it costs $7. 
• If you’re considering buying, say, 100,000 impressions to spread out over 30 days, that means:
  • At $7 CPM, 100,000 impressions would cost $700.
  • This option gives you significant visibility at half the impression count of our full-capacity example, making it a more accessible point for smaller budgets.

We understand every advertiser has unique needs and budget constraints. Some like to make a big splash with a full 200,000+ impressions campaign, and some prefer a more modest reach. Either way, we’re happy to tailor something to your goals.

(Order minimum: 25,000 impressions)

And don’t worry your little head on deadlines. Our rapid turnaround can have your campaign flying in under an hour.

For more information on ad specs, creative services and discounts, please email [email protected].