Cher Public

The Ten Percent Solution

NYCO’s George Steel has “…a vision of gradually increasing productions, arriving at 10, with 40 performances…. the company would reach the 10-production benchmark by 2025…. Only about 10 percent of revenue this season is predicted to come from the box office, with the rest mainly provided by donors. The ratio does not change much over the phased growth plan, meaning that only $1 or $1.50 out of $10 will come from ticket purchases.” [New York Times]