Branding
An image La Cieca herself would have been proud to Photoshop, along with a skeptical take on the Met Opera’s new advertising blitz, over at Gawker.
An image La Cieca herself would have been proud to Photoshop, along with a skeptical take on the Met Opera’s new advertising blitz, over at Gawker.
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Personally I think Pavarotti had the best grasp on how to attract a diverse public. I mean he was friends with Bono, Michael Bolton, etc. Those are big name singers in a more “popular” genre of music. If you want opera to be considered to be popular, then you must incorporate it with the other types of music and other arts. If your marketing strategy is to set is apart from other forms of music, then that is exactly what you’ll get….opera as a sub-heading. Incorporate incorporate…..mix and mingle people. I don’t know which one of you said this earlier but you said if you asked the general public who their favorite opera singer is they would say Renee Fleming. That isn’t true. I found that the general public doesn’t know who Renee Fleming is and that is the God’s honest truth no matter how many magazines she pours herself into. I have had to tell my non-opera friends who she was. If you asked the general public who their favorite opera singer was and is…..they will still say Pavarotti. And, if you asked them their favorite aria……they would say Nessum Dorma. Shockingly enough, they actualy know the name of it. He has sung that EVERYWHERE. In fact, the name should be changed to Pavarotti’s national anthem. Renee Fleming attracts a public that likes classical music. But, Pavarotti attracts the public. Catch my drift? But hey, what do I know….I’m just a dipshit.